1. Michaela Skuhravá takes the privacy of our customers very seriously. We value our customers and respect your privacy. We collect information about you in an effort to communicate with you about our products, services and promotions. Neither your name nor anything about you is sold or shared with any other non-affiliated company or agency.

2. This Privacy Policy describes the information we collect about you, why we collect it, how we use it and when we share it with third parties. Our Privacy Policy also describes the choices you can make about how we collect and use certain information.

3. Contact information of administrator:
Adresa: Ježovská 119/7, Praha 5, 150 00
Telefon+420 725 339 100
This contact information serves to enable the data subject to contact the administrator at any time in order to ensure the protection of their personal data.


1. Michaela Skuhravá and its Service Providers collect information relating to you and your use of our websites in order to provide services and features that are easy to use and responsive to your needs. Michaela Skuhravá collects personal information in the following ways:

    • From you when you register an account and communicate with us. We collect information from you when you register an account with us, request information, send us email, send us postal mail, or speak with us on the telephone.
    • From Third Party Sources. We may collect information from our Service Providers who help us to provide services, or from other third-party Service Providers.
    • From social media. When you interact with us over social media, we may collect information about you. If you post information or otherwise interact with us through social media websites, social media platform plug-ins, or other applications we use, we may collect or receive information that you provide or that is automatically collected by the social media platform. Information that you post on social media platforms may become public, depending on your account settings. Information collected by social media platforms when you interact with their services is governed by the social media platforms’ respective privacy policies. For more information about how you can customize your privacy settings and how third-party social media websites handle your personal information, please refer to their privacy policies. We have a presence on Facebook and Instagram.

1. Information you provide to us

When you provide personal information to us, we use it for the purposes for which it was provided to us as stated at the point of collection or as obvious from the context of collection. For example, if you send us an email requesting information, we will use your personal information to respond to your request. We may collect the following information:

    • Name
    • Address
    • Email Address
    • Payment Information
    • European Resale Number
    • Telephone Number
    • Company Name
    • Communication Preference
    • Website URL
    • Comments, questions, or other information provided in online forms or via chat function

2. Information we and our third party Service Providers Collect

When you use our website, we and our third party Service Providers automatically collect information about how you access and use the websites, and information about the device you use to access the websites. We typically collect this information through a variety of tools, including cookies, web beacons, pixels, social media widgets, and similar technology (collectively, “tracking technologies”). We and our third party partners may automatically collect such information as:

    • IP Address
    • Device Type
    • Browser Type
    • Operating System or Platform
    • Name of Internet Service Provider
    • Referring Website
    • Exiting Website
    • Pages visited on the website
    • Frequency, time, data, and duration of your visit on our website
    • Your location
    • Whether you access our website from multiple devices
    • ther interactions you may have on our website
    • Device Unique Device Identifier (e.g., Unique Device Identifier (UDID) or International Mobile Equipment Identity (IMEI))
    • Mobile device MAC or IP address
    • Information about your mobile carrier
    • ommunications relating to customer support, and information drawn from such communications, for statistical and reference purposes

3. From other third party sources

We may receive information about you from our third-party service providers who help us to provide products and services to you, including our website when you interact with those Service Providers.


The following is a description of how we use the personal information we have collected about you. Automatically-collected information and other personal information may be combined with other information that we collect directly from you or that we receive from other sources and is used for the purposes described below.

    • To provide services to you.
    • To provide services requested by you.When purchasing Michaela Skuhravá products, we may ask you to provide certain information about yourself, such as your name, shipping/billing address, telephone number, email address, credit card information, etc. We also maintain a record of your online product purchases.
    • To provide our website and its functionalities to you.
    • To respond to your requests. If you contact us with a question or a request, we will use your information to respond to your request. For example, if you contact us via email with a question, we will use the information in that email and the email address you used to contact us to respond to you.
    • To provide you with location-specific services. If you elect to share your location information with us, we may use that information to tailor options, functionality or offers related to your location. We also may use your IP address to determine your general location, which also may be used to tailor offers to you.
    • To offer and conduct promotions and contests. Our email newsletter is used to communicate new product availability, store events, promotions and discounts. If a user requests to receive our email newsletters, they need to provide a valid email address. Real names need not be used to request newsletters.
    • To conduct data analytics to support our website and business. Typically, these analyses are done using aggregated or otherwise de-identified data. We use information, including automatically-collected information, to manage and improve our website and our business. For example, we use such information to:
      • Manage our business needs, such as monitoring, analyzing, and improving the services and the website’s performance and functionality. For example, we analyze website user behavior and conduct research and analysis about the way you and other users use our website.
      • Manage risk and protect the website. We use data to better protect our services, our website, and you by helping to detect and prevent fraud and abuse of the website and our services.
    • Tailor ads to your apparent interests.
    • Develop new products, services and offers.
    • To market to you. Information we collect about you and how you use and interact with the website and our services, ads, and other online content helps us to improve our website and offer additional products and services that we think might interest you. For example, we analyze information about user interactions with our marketing emails and online ads (such as whether emails have been opened or whether ads are clicked on) to determine whether those communications and ads are effective, and to understand what other website functionalities, products or services may interest you.
    • To conduct due diligence prior to engaging in a business relationship. Prior to engaging in a business relationship with you, we may conduct due diligence exercises, such as background checks and credit checks.
    • To meet our contractual obligations with you when we engage in a business relationship with you.
    • To operate and improve our business.
    • To maintain our records.
    • For legal, contractual and safety purposes. We will use your information as necessary to enforce the terms of our website; to comply with all applicable laws and regulations; to defend or protect us, our users, you, or third parties from harm or in legal proceedings; to protect our rights; to protect our security and the security of our users, employees, and property; to respond to court orders, lawsuits, subpoenas, and government requests; to address legal and regulatory compliance; to verify your identity or communications from you; to comply with contracts and other agreements to which we are a party; and to notify you of changes to our terms, policies, or practices.
    • To conduct internal monitoring and training.
    • For other purposes for which you provide your consent. We will use your information for other purposes which are disclosed to you at the time your information is collected, or for purposes which can be inferred from or are obvious given the circumstances of collection. For example, if you give us your personal information when entering a contest, we will use that information to facilitate your participation in that contest.

We do not sell, trade, or otherwise transfer to third parties your personal information. This does not include trusted third parties who assist us in operating our websites, conducting our business, or providing services to you, so long as those parties agree to keep this information confidential. We do not share your personal information with third parties except in the circumstances discussed below.

1. Within Michaela Skuhravá

We may share your personal information with other Michaela Skuhravá entities, brands, divisions, and subsidiaries to serve you, including for the activities listed above.

2. Our Business Partners

We disclose personal information to our clients, advertisers, merchants, consumer and market research companies, Service Providers who help us provide services, or to other third-party Service Providers who provide certain specialized services to us, to provide services on our behalf, or who co-operate with us on projects. These business partners are responsible for their own compliance with data protection laws.

These third-parties are contractually restricted from using or disclosing the information except as necessary to perform services or to comply with legal requirements.

We may disclose aggregated, de-identified information, and analyses and reports derived from such information to third parties including utilities, Service Providers, advertisers, merchants, consumer and market research companies and other organizations. If we have obtained your personal information from one of our clients, they may have the same information we do.

3. Legal Requirements and Business Transfers

We may disclose personal information (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests, (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Kelly Wearstler is subject to mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.


We offer certain choices about how we communicate with you and what personal information we obtain about you and share with others, described below.

1. Information Provided by You

Depending on the activity, some of the information we ask you to provide is mandatory and some is voluntary. Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain services, offers and content on our website as a guest.

2. Catalogues and Mailings

We want to communicate with you only if you want to hear from us. If you prefer not to receive information from us please let us know by sending your written request via email to

You may also contact us at +420 725 339 100 . Please provide your full name, mailing address, email address, and phone number when making this request. Include your email address, full name, and specifically what information you do not want to receive.

3. Email

You may unsubscribe from emails from us by clicking the Unsubscribe at the bottom of any promotional email from us. You may also contact us by email or postal address as noted below. Please include your current contact information and your requested changes.

4. Cookies

We provide a variety of services on our website using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance website functionality, and to show you offers and services tailored to your interests.


What is a cookie?

A cookie is a small piece of data that a website can store on your hard drive that identifies your computer. Cookies help to navigate from page to page on a website, provide secure connections, gather statistics about the usage and effectiveness of our site, and remember preferences from a previous visit.

We use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use our website, open our emails, or interact with our ads.

For example, we use Google Analytics to help us analyze how visitors use our websites and mobile applications. The information generated by the cookie, including your IP address, is transmitted to Google. This information is then used to evaluate visitors’ use of the website and mobile applications, and to compile statistical reports on website activity for us. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser.

Cookie choices

Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. For more information on how to manage browser cookies, see Click on the links below to learn how to manage cookies on these browsers:

    • Google Chrome
    • Microsoft Edge
    • Mozilla Edge
    • Microsoft Internet Explorer
    • Opera
    • Apple Safari

Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our website. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.

You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at

Some of the third parties that we may work with may participate in the Digital Advertising Alliance’s self-regulatory program, which provides consumers tools to opt-out of receiving interest-based advertising. Click here to learn more about the DAA’s WebChoices tool. To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app by clicking here.

You also can learn more about opting out of third parties’ use of cookies used to tailor ads and other content by visiting and

Do Not Track

Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

How do we protect your information? We take security seriously and take numerous and reasonable precautions to protect the security of your information. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data, and seek to partner with companies that do the same, we cannot guarantee the security of any information transmitted to or from our website, and are not responsible for the actions of any third parties that may receive any such information.

Your Michaela Skuhravá account information is password-protected for your privacy and security. Michaela Skuhravá will never ask you for your password in an unsolicited phone call or email. You are responsible for maintaining the secrecy of your password and account information. Remember to sign out of your account and close your browser window when you have completed your shopping to help ensure that others cannot access your personal information.


Please be aware that our site may contain links to other sites hosted by third parties. Kelly Wearstler does not control, and is thus not responsible for, the content or privacy practices and policies of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information.


Minors under the age of 18 may not use the website. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Website is designed to attract anyone under the age of 18. We do not sell products for purchase by children.


Legal Bases for Processing Personal Data

If you are located in the European Union (EU), we collect and process personal data about you where we have a legal basis for doing so under applicable EU laws. This means we collect and process your data only when:

    • It is necessary for a legitimate interest (which is not overridden by your individual privacy interests), such as preventing fraud, improving our website, and increasing the security of the website and network infrastructure;
    • You have consented to this collection and processing for a specific purpose;
    • It is necessary to fulfil our contractual obligations;
    • It is necessary to comply with a legal obligation. Where we rely on your consent to process your personal data, you have the right to withdraw or decline consent to process your personal data includes sending you our newsletter and marketing emails. If you wish to withdraw your consent, please contact us at

Some examples of our legitimate interests for processing personal data include:

    • Website and network security;
    • Customer support;
    • Marketing to current customers;
    • Fraud prevention;
    • Improving our website.

Where we rely on our legitimate interests to process your personal data, you may have the right to object. More information on exercising this right can be found in the Individual Rights section below.

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us at:

Individual Rights

If you are located in the EU, you have certain rights under EU data protection law with respect to your personal data, including the right to request access to, correct, and delete your personal data. You may also have the right to receive a copy of your personal data in a commonly used and machine-readable format, and to transmit such data to another controller. You also may object to processing of your personal data, or ask that we restrict the processing of your personal data in certain instances.

To request deletion of, access to, or to make changes to your personal data, or to any of the rights in this section, please email us at Please note that not all requests can be honored.

Transfers, storage and processing

Our website is operated and hosted on servers located in the Czech Republic. If you access and use our website from outside the Czech Republic, any personal information you provide to us or that is otherwise collected may be transferred and processed in the Czech Republic or in any other jurisdiction at our sole discretion. Users of our website should be aware that the laws applicable to the use and protection of personal data in the Czech Republic or other countries or jurisdictions to which we transfer or process personal data may differ from the laws of your country of residence. . Users who access our websites or use them from jurisdictions outside the Czech Republic do so at their own discretion and are solely responsible for complying with local laws. While we take steps to protect your personal information, the European Commission MUST NOT guarantee an adequate level of personal data protection for the United States. Accordingly, the level of protection provided in the United States or other non-EU countries and jurisdictions from which you may access our website may not be as stringent as the level of EU data protection standards or data protection laws of certain other countries, or including your home jurisdiction.

By checking the box next to the statement: “By checking this box, I agree that any personal data I provide to Michaela Skuhravá or her affiliates, or which are otherwise collected, may be transferred and processed in the Czech Republic in accordance with the privacy statement”, you agree that your personal data will be transferred to the Czech Republic or to other countries or jurisdictions in which we or our third party associates may process personal data.


1. If we decide to change our Privacy Policy, we will post those changes to our website so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

2. S těmito podmínkami souhlasíte zaškrtnutím souhlasu prostřednictvím internetového formuláře. Zaškrtnutím souhlasu potvrzujete, že jste seznámen/a s podmínkami ochrany osobních údajů a že je v celém rozsahu přijímáte.

3. Contanting us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Michaela Skuhravá


Social Media Providers. We have presence on several social media platforms so that we can share information about our products with you and provide a forum for our community of Michaela Skuhravá enthusiasts to share their love for Michaela Skuhravá. Information collected by social media platforms when you interact with their services is governed by the social media platforms’ respective privacy policies. For more information about how you can customize your privacy settings and how third-party social media websites handle your personal information, please refer to their privacy policies. You can learn more about privacy practices of each platform by clicking on “Privacy Policy” next to the platform’s name below. You can also learn about their use of cookies by clicking on “Cookie Policy.”

Analytics Providers and Advertising Networks. We allow certain analytics providers and online advertising networks and partners, such as those listed below, to set cookies during your visit to our website to collect information in order to provide tailored services and to personalize the ads shown to you when you visit other websites. They may also use cookies to promote our products and offers to you on other websites based on your activity on our website. For example, you may see products that you viewed at presented on other websites as you move around the internet. Some of our partners will use your location to provide more relevant messaging. You can learn more about privacy practices of each provider by clicking on “Privacy Policy” next to each provider’s name below. If there is an opt-out option offered, you may click on “Opt-Out” to be taken to the provider’s opt-out page. Some providers also may provide opt-out options within their Privacy Policies.

Cookie Životnost Účel Pouze přihlášení uživatelé?
devicePixelRatio Určeno prohlížečem (1 rok) Používá se pro přizpůsobení webu velikosti obrazovky návštěvníka. Ne
wordpress_test_cookie Relace Testuje, jestli prohlížeč přijímá cookies. Ne
_ga 2 roky Google Analytics - Používá se k rozlišení uživatelů. Ne
_gat_< property-id > 1 minuta Google Analytics - Používá se k omezení množství požadavků. Ne
_gid 24 hodin Google Analytics - Používá se k rozlišení uživatelů. Ne
tk_ai 24 hodin Jetpack - Ukládá jedinečné ID vydavatele pro sběr dat v Jetpacku. Ne
wp-settings-{user_id} 1 rok Používá se k zachování konfigurace wp-admin pro uživatele. Ano
wp-settings-time-{user} 1 rok Čas, kdy bylo nastaveno wp-settings- {user} Ano
wordpress_logged_in_{hash} Relace Pamatuje si relaci uživatele Ano
wfwaf-authcookie-(hash) Relace Wordfence - Kontroluje možnosti oprávnění přihlášeného uživatele Ano
2 dny
WooCommerce - Pro správnou funkcionalitu e-shop modulu WooCommerce Ne

In addition to any management tools above, you can manage third-party advertising preferences for some of the third-party partners we work with to serve advertising across the Internet by utilizing the choices available at and

For mobile users, you also have numerous controls in your Operating System that enable you to choose whether to allow cookies or to share your advertising ID with third parties. To help control or block certain ads in mobile applications, you may choose to download and utilize the Digital Advertising Alliance’s mobile app. We do not guarantee that all of the third parties we work with will honor the elections you make using any of these options.

These conditions come into force on December 1, 2021.